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  • Writer's pictureTimothy Cochran

New To The World Of White Label?

Let Us Walk You Through Some of the Basics.

What is White Label and/or Private Label?

The terms white label and private label can be used interchangeably. White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

It's like if you go to your favorite Grocery Store like Safeway and you see a Safeway Brand product on the shelf in the middle of similar looking but more well-known brands. What's the main difference between that Safeway Branded product and the others around it? And Did Safeway really make that what's in the Safeway package? Nope.

Safeway has a team of specialist that partnered with makes of... well, whatever, that were willing to take their brand off of their product and repackage their product as a Safeway branded item.

This type of partnering happens a lot. That's why we all see a new idea hit the market, and then a ton of similar, if not the same products hit the market shortly after. It typically because the original factory creates these Safeway types of White Lable agreements to grow their own Brand and Business.

So it's all about rebranding an Existing Product... Right?

And White labeling isn't all about copying existing ideas. There's quite a bit of industrial design that goes into remaking / repackaging and reimagining these products too. After all, not everyone wants to buy the exact same style of folding hand fan from 10 different brands. Each Brand needs to make changes and improve the quality and use of the products to stay competitive.

This sounds all pretty easy.

Well, it is, and it isn't. Typically brands are very protective of sharing their manufacturers, or their trade secrets on where they sourced their products from, and with Good reason. It's a competitive business world, and companies want to have trending products while they are still on trend. If you've ever ordered any thing from China you know it's a shot in the Dark if your product will be a high quality deal or something that already fell apart before you opened the package. Sourcing a good Manufacturer is the same game. And unless you know who you want to work with, the end product will always be a game of Russian Roulette.

So you have two options to get your designs, ideas created...

1.) You Can:

  • Concept the Idea

  • Come Up with A Design

  • Search for a good Manufacturer. With typically high minimums and initial financial investment.

  • Wait For Products To Arrive

  • Get screwed over by that last Manufacturer and look again for a good Manufacturer. (Again With typically high minimums and initial financial investment.)

  • Repeat the previous step about 3-4 Times.

  • Still Waiting For Something To Happen.

  • Finally find a decent (Not Good) manufacturer and create product line.

  • Sell Products... Break Even.

2.) Or You Can:

  • Concept the Idea

  • Hire a White Label Company with years of Experience (Like Daft Designs)

  • Receive High Quality Product

  • Sell Products... Make Money.

Hmmmmm... Choices.

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